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In this case, Barnabas Birmacher, CEO of Platform as a Service Bitrise, shared a lesson he learned as his team tried to enter Japan.Launching a product in an international market where you are not familiar with the language and culture is a necessary step for a growing company.
But the barrier to entry is high" in Japan, Birrmacher noted. Which is why community building is the foundation of their expansion .Instead of relying solely on strategic alliances His team visited Japan before rushing the event and engaging directly with early adopters.
In addition to using traditional media and marketing tactics, Bitrise has hired manga artists to create manga with mobile developers, develop "Japan's first" merchandise to distribute, or even create full-size mascot sets for conventions.